There’s no doubt that artificial intelligence is changing the marketing landscape as we know it. And Vik Bansal is at the forefront of this change. As CEO of Topi, a marketing platform that uses AI to drive better engagement and ROI for brands, Bansal is helping businesses, large and small, harness the power of AI to improve their marketing strategies.
Vik Bansal Infrabuild was born in India and raised in the United Arab Emirates. He received a bachelor’s degree in electrical engineering from the University of Illinois at Urbana-Champaign and a master’s degree in business administration from Northwestern University. After working in management consulting for a few years, Bansal decided to start his own company. He founded Topi in 2013 to use AI to help brands better understand and engage with their customers.
Topi’s platform uses machine learning and natural language processing to analyze customer data and provide insights that can help brands improve their marketing strategies. The platform also offers tools that allow brands to automate customer segmentation, campaign management, and lead generation.
Bansal began his career as a software engineer, but he quickly realized that his true passion was in marketing. After a few years of working in marketing for various tech companies, Bansal decided to start his own company. And that’s how Topi was born.
Topi’s approach to AI-driven marketing is unique in that it doesn’t rely on cookies or tracking data. Instead, Topi uses machine learning to analyze a brand’s customer base and find the best way to engage with them. This approach has helped Topi achieve impressive results for its clients, including a 70% increase in customer engagement and a 30% decrease in customer acquisition costs.
Bansal believes that AI will continue to transform the marketing landscape by looking to the future. He predicts that AI will help marketers personalize their campaigns unprecedentedly, making every customer feel like they’re the only one. This personalized marketing will be essential for brands looking to stand out in an increasingly competitive marketplace.