Starting a new business can be filled with a myriad of challenges. Different companies need to learn the from the example of the Hawkers founders by seeking help from a professional to drive the business growth and increase sales. The two founders were not afraid to seek the services of the avid businessman Alejandro Betancourt Lopez whose skills have become invaluable in the business. The sunglasses company has been struggling in different aspects.
Employing the use of the professional enabled them to turn around and increase profitability. Alejandro Betancourt Lopez began his career by managing different business units where he immersed strong work ethics that proved valuable in running the other businesses under his forte. The Hawkers started well but encountered financial challenges along the way that forced the investors to seek help. Alejandro Betancourt Lopez came in to salvage the situation. He employed different strategies that enabled the company to come out of e situation. The mentality of pushing on regardless of the problem helped the brand build a name for itself. The company has grown by focusing creativity on one line of products, the sunglasses. Under the leadership of Alejandro Lopez, the sunglasses company has created colorful, unique, and environmentally, friendly sunglasses and more
The bespoke sunglasses are selling at lower prices than different brands of the same category. Additionally, the company is situated in the exact location as the top brands, which have become popular among individuals. When brought to the struggling company, Alejandro Betancourt Lopez focused on social media marketing. He realized that it is an effective marketing tool that is less costly. He partnered with fashionistas who were already in love with the sunglasses brand. The different social media influencers would take photos adorning sunglasses on their various social media accounts. Due to their large following, it translated into sales. Hawkers continue to boast of an online presence where most of the sales occur through the same channel. Alejandro Betancourt’s story serves as a constant reminder for businesses to seek help.