Four friends in Spain initially started the company: Alex Moreno, David Moreno, Pablo Sanchez Lozano, and Iñaki Soriano. Alex went to the US to study and discovered a pair of glasses known as Knockaround. They would then sell them to their friends and notice that they were rather appealing.
The sales of these glasses prompted them to take the business more seriously, and they named their company Hawkers Sunglasses. Expansion of their business would require them to invest more into it, a formidable challenge which Alejandro Betancourt López would help them out with.
Alejandro Betancourt Lopez and Hawkers Sunglasses
Alejandro Betancourt Lopez, being a successful businessman, would help build up Hawkers to success. He got some administrators from a company he founded, O’Hara, to acquire a capital infusion of $56 million for Hawkers to meet the consumer demand. Alejandro Betancourt López would also introduce a social media marketing strategy that served the company well and more
Alejandro Betancourt Lopez’s Marketing Strategy
Hawkers Sunglasses would get local influencers, mostly college seniors, to market their products by wearing and posting about them. The influencers could be paid in money or other incentives such as plane tickets or tickets to festivals and concerts.
The Growth and Success of Hawkers Sunglasses
Alejandro Betancourt Lopez saw a great potential in Hawkers Sunglasses and added investment of $21.7 million, a great one compared to his initial investment in the company, $2000. Hawkers Sunglasses became a well-known brand, competing with the likes of Gucci and Prada and even being featured on Hype beast. Some notable celebrities have been spotted sporting Hawkers Sunglasses.
About Alejandro Betancourt Lopez
Betancourt is a famous businessman who has a double degree with a major in economics. He specializes in international trade and has a minor in business administration. Betancourt earned a bachelor’s degree in economics and business administration at Suffolk University. He had careers in global marketing, finance, real estate, agriculture, and the energy sector.