Having the right people in your business can guarantee its success. The concept had not become as clear to the founders of Hawkers Company until when the company was on the verge of shutting down. Hawkers Company has grown to be one of the best-selling sunglasses companies on an international scale. The company sells sunglasses whose quality matches up to the well-recognized top brands but at an affordable cost. Besides, they are pretty stylish and can be paired with any apparel to enhance one’s look.
The founders of this company had not planned on managing a company whose success was on the fast track. Despite the company having increased income at all stages, having to cope with its expansion at the same time resulted in its financial strain. The founders had to choose between shutting down the company when its management became complicated or bring in expert investors who could revive it. Alejandro Betancourt was their best chance of retaining the company’s success story. His addition to the company brought significant changes, including its financial stability.
As the company’s current president, Alejandro Betancourt is bent on achieving and maintaining a linear success track for the company. Alejandro Betancourt started by bringing in the right kind of investors and changing the company’s leadership. Alejandro Betancourt has had to check on how they market their products to increase and reach its target market to balance the company’s growth. One of the Hawkers’ practical marketing tools has been the use of social media since its inception.
The use of social media as a marketing tool has allowed the company to maintain the affordability of its products to its clients. Unlike other marketing strategies, the use of social media does not require lots of resources. Also, identifying key players in the current marketing industry, such as influencers and brand ambassadors, has sped up the company’s goal achievement.